Kia ora to everyone who has been intrigued enough to explore our new digital home.
Prisere has been a long time in the making, and it is finally coming together exactly as I envisioned. Let’s be real, building an organisation that offers specialist expertise in ecological restoration has involved surprisingly little ecology so far! My days have been filled with troubleshooting web design, wrangling domains, and setting up custom emails.
But with the foundations now laid, I’m excited to step away from the screen and back into the work I originally set out to achieve.
Behind the Brand
For now, Prisere is a “one-man band.” That’s me, Jordan, an ecologist based in Tauranga, New Zealand.
Growing up in Aotearoa, I’ve always been acutely aware of the discrepancy between our international “Clean Green” image and the reality we are met with when we look out our windows. Books and documentaries portray New Zealand as a land of boundless birdlife and ancient, flowing forests. But for most of us, how far do you have to drive to find a remnant forest that actually lives up to that promise?
The “Green” Discrepancy
If you live rurally near a pristine ecosystem, you’re among the lucky few. For the majority of Kiwis, the color “green” is often relegated to road verges and exotic street trees.
This lack of access to the stunning biodiversity that defines our country is a problem we need to solve. We essentially have two options:
- Bring the people to the remaining ecosystems.
- The Reality: People are busy, fuel is expensive, and for many, the nearest native forest is simply too far away.
- Bring the ecosystems to the people.
- The Reality: While we can’t (and shouldn’t!) dig up existing forests to move them closer, nature has a brilliant feature: it replicates. Nature isn’t a finite resource like gold; it can grow back if we give it the space it needs. However, land is finite. If land is occupied by urban sprawl or industry, nature cannot thrive there.
We need to set aside land nearer to our urban populations to provide the ecosystems our souls crave. In doing so, we simultaneously begin to undo centuries of devastating biodiversity loss.
Those remnant forests in our mountains are more than just scenery; they are the strongholds that literally hold the seeds we need to regenerate what was lost.
The Prisere Mission
Ecological restoration is about two things:
- Healing nature for its own intrinsic right to exist.
- Healing humanity by providing the therapeutic benefits of engaging with forests and wildlife.
That is what Prisere is all about. I’m glad you’re here for the journey.
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